It seems that Kodak have decided to revive the Box Brownie for the 2012 London Olympics. It's not a new move, they have been known to make commemorative Brownies for other events and anniversaries.

Taking form the design of the 1962 Flash 3 model, the 2012 features no controls apart from the shutter, an out sized flash (folds out from the body of the camera) and a range of colours.

"Like the original Brownie, the user must look down from above into the viewfinders; and like the original Brownie, a different viewfinder is used depending on the orientation of the camera and the picture being taken, one viewfinder is used with a portrait image and the other for a landscape image. For low-light photography, a flash is included in the camera. Unlike older box-Brownie models, the flash is included in the design and pivots outwards from its storage position inside the side of the camera."

From what I've read it's digital, but with no means of looking back at what you've taken 'till you get to a computer. Ah... the best of digital and analogue combined!

In my humble opinion, the colours; good, the face on the front; bad. It might be just me, but it seems cheesy and too obvious. Apart from that, I'll be doing all I can to get one.

via Yanko Design and Trend Hunter